Designing, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry
نویسندگان
چکیده مقاله:
Increasing competition is one of the characteristics for the market environment in the last few decades. As competition intensifies, decision making and policy making become more complicated for survival or victory in the market, and managers are noticing that short-term plans and incoherent efforts is not enough to solve complex organizational issues. Nowadays, the organizational space, working methods, individual’s relationships, communication-information systems and the adapting unpredictable requirements of the future years must be considered for programming. In this research, 30 Sepah Bank’s marketing strategies explained by experts were evaluated by customers and staff with two separated questionnaires in two stages. The results show that the views of customers and employees are different on the prioritization of strategies.
منابع مشابه
Marketing Ethics and Designing a Green Marketing Process Pattern in the Pharmaceutical Industry
Background: Marketing has for many years been working to reduce environmental concerns by relying on ethics and presenting new marketing ideas such as green marketing. Therefore, the present study aimed to provide a model of the green marketing process in the pharmaceutical industry. Method: This applied research was conducted with a mixed (quantitative - qualitative) approach. In the qualitat...
متن کاملIdentifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model
Objectives The recent shift, from merely traditional approach providing only financial services to the new trend implying banks can be considered as business partners meeting their whole financial needs and creating a win-win relationship, in customers’ opinion towards banks has made banks try to apply banking marketing strategies to help attract more customers and respond to their needs. Hence...
متن کاملDesigning a Framework for Workplace Bullying Management in Banking Industry
Purpose: Workplace bullying in banks is a deviant behavior which has imposed huge physical and intangible costs on them; however, no model has ever been provided to manage it. This study is implemented to design a framework for workplace bullying management in the banking industry. Methodology: The present study was of qualitative nature and used the systematic approach of grounded theory. Dat...
متن کاملFinancial Fragility, Growth Strategies and Banking Failures: The Major Norwegian Banks and the Banking
Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opin...
متن کاملDetermining the Competitiveness in Iran Banking Industry: Case study of private banks
Iran's banking industry has faced a wide range of changes during recent years and its banks' performance has been affected by these changes. On the one hand, the entry of private banks to the industry has made various changes in the industry's concentration and the market share of banks, on the other hand, banking technologies and strengthened competitive environment have led banks to increase ...
متن کاملHow Cause Related Marketing Influence Customer Value in Banking Industry?
This study elucidates how cause related marketing, service quality and perceived risk are related, and explores the influence of service quality and perceived risk on customer value. Service quality found to be affected positively by cause related marketing, whereas cause related marketing negatively influences perceived risks. Finally, exactly how customer value is affected by the service qual...
متن کاملمنابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ذخیره در منابع من قبلا به منابع من ذحیره شده{@ msg_add @}
عنوان ژورنال
دوره 6 شماره 1
صفحات 65- 78
تاریخ انتشار 2020-06-21
با دنبال کردن یک ژورنال هنگامی که شماره جدید این ژورنال منتشر می شود به شما از طریق ایمیل اطلاع داده می شود.
کلمات کلیدی
میزبانی شده توسط پلتفرم ابری doprax.com
copyright © 2015-2023